If you take steps to effectively optimize your site's load speeds using the DIY methods outlined above, the stark differences between Instant Articles' performance and your native site's performance could be significantly reduced. It's not a magic bullet. Adapting your content for Instant Articles takes a fair amount of setup and know-how, and it has limitations. Facebook is known for often making major changes to its algorithms and interfaces, many of which have left content marketers and publishers disillusioned. You might be better off building your house on owned land.
Strip It Way Down for Google AMP The Accelerated Mobile Pages project is Google's answer to Instant Articles. Like hair masking service Instant Articles, AMP is a service that reformats your content for faster viewing on mobile devices. While Instant Articles are only available through Facebook's ecosystem, AMP Articles are available - for now, anyway - exclusively through Google search results. The philosophies behind AMP and Instant Articles are similar. The idea behind it is to take content from your site and change how content renders on mobile devices to be lighter on bandwidth.
The performance boost on AMP is significantly faster, resulting in a superior user experience over content that is not optimized for faster page loads. As with Instant Articles, implementing AMP may require you to spend resources configuring your CMS to deliver reformatted content to Google's servers. With AMP, you will technically continue to host your own content, but it will be cached by Google so it can quickly preload before searchers type on it. Advertising Continue reading below As AMP continues to evolve, its functionality may be too limiting for many sites.