The general principles of product business email list portfolio selection are: market generation, development generation, planning generation. Orderly achieve the replacement of old and new products, and continue to create value for the enterprise.
The key points of portfolio selection are: the selection of dimensional indicators, the setting of the best balance, and continuous management.
Dimensional indicators: determine the dimension indicators of portfolio access, such as ROI, payback period, net present value, strategic fit, etc.
Optimal balance: Find a balance between maximizing value and financial target income based on dimensional indicators, expected goals, and limited resources.
Continuous management: Continuous observation and iterative management are required for the products in the portfolio to ensure the balance of the product portfolio.
2. Product planning
In the product strategy, we determine the direction and goals of the product, and then we need to plan the product from a global perspective to ensure that it can be completed within the planned time.
There are two methods of product planning, top-down and bottom-up, which are suitable for different scenarios.
1. Bottom up
The bottom-up process is the process of business abstraction and is a more commonly used method.
The first step is to divide the product into different product lines at the business level according to the existing and confirmed planned products and market segments.
The second step is to abstract common business capabilities from different product lines, maintain them in the form of platforms, and use them for other product lines. The platforms here are generally product line platforms, but may also be company product platforms. When there are multiple product line platforms and common business can be abstracted, the company product platform can be maintained.