As many content marketers attest, the hardest part of the creative process is arguably coming up with the themes and outlining the modules. Therefore, you need to set aside a specific time each week for thinking and ideation.
Start by creating a spreadsheet with tabs business email list corresponding to each aspect of your niche. For example, your expertise might involve web design, e-commerce or email marketing. These can be topics where you will focus on content directions that may be covered.
At this stage, it's best to let ideas come out. I'll find time to choose the winning theme later. If you need some help with the startup process, check out the web for a title generator of choice (there are many online). By simply entering keywords related to your topic, you'll get hundreds of titles to choose from. Not all headlines are perfect, but it can give you more ideas and broaden your thinking.
These days, people aren't as shy (and don't care much) about expressing their opinions online for the world to see. This digital phenomenon is a gold mine for content marketers. Not only does it provide an incredible vehicle for inspiration, but it helps businesses gain access to fundamental issues in their industries.